11 Jul 2007

Reuters report on Femtocell featuring ip.access

Reuters made a short report on a femtocell demo organised by ip.access. Check it out here. (Thanks to Mr. Adnan Boustany from PicoChip for sending the link).

What I like the most about ip.access's approach is that they realised the importance of effective marketing to win customer confidence. In terms of technical performance and features I don't think they are far ahead or behind the other major femtocell developers. Nevertheless it seems their relentless marketing effort is paying off.

6 comments:

Andy said...

Hi Housam, thanks for your kind comments about our marketing efforts! We're also committing ourselves to the Femto Forum as a good way to continue educating the market about the benefits of femtocells.
Andy Tiller (VP Marketing, ip.access)

aana said...

Everybody is discussing about what Femto Cells can do. But no one is ready to tell what are Femto Cells. Then the answer is " The Femto cells are basically home base stations, much like a WiFi base station, which are connected to a broadband internet service. Instead of being hotspots for WiFi connections, Femto cells are hotspots for 3G mobile phones. The mobile base stations work just like the large tower base station would, but on a much smaller scale with very low output power designed for small spaces such as apartments or houses. Pico is another name for these small base stations but would have the ability to cover around 30,000 feet. The name “pico” is used referring to “small”, and in this case “femto” is used meaning even smaller.

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