The list of top 20 selling handsets with contracts from Mobile Today shows the weakest performance of Motorola handsets this year.
In the top 20 there are: 7 SonyEricsson, 6 Nokia, 4 Samsung, 2 LG and only one Motorola made handset. The only Motorola handset in the list is the KRZR, ranking 14.
I'm not sure if analysts use this kind of market trends at all when they make investment decisions, but somebody has to question the reasons behind such a dismal performance.
Motorola has failed to find a followup to the best selling RAZR phone. The company was a victim of its own success with the RAZR by thinking that they found the right formula for a best selling handsets. Instead of developing new handset ideas with new concepts, they kept on releasing models that essentially copy the RAZR concept over and over.
I remember vividly how my casual suggestion of developing a new mobile platform that enables handset customisation was met with ridicule at Motorola.
Since the news that the ex head of mobile devices Ron Garriques is to join Dell came out a couple of months ago, the analysts suggested that one of his tasks may be to develop Dell-style user customised handsets. Well done Ed, another opportunity lost for Motorola.
1 comment:
Thank you for the nice post.
Post a Comment